With so many choices for creating a professional website, it can be difficult to decide what method is right for you and your business goals. It can seem like there are endless software platforms available for anyone who wants to easily build a website.
When someone asks our team to look at a website, there is almost always a disclaimer. Usually, a “don’t be too harsh” or “don’t spend too much time, just give me some quick thoughts.” For the most part, we assume this means they do not want detailed review of their site - just some top line things noticed, without an explanation. While this seems simple, it is something that our team is constantly trying to get better at doing.
When someone visits your website, you have to grab their attention right away if you want them to stick around and consume the content you are offering. In the past, we have always told our clients they have between thirty and sixty seconds to get a site visitor’s attention. If you don’t give visitors a reason to stay before that first minute is up, they’re gone (and they probably aren’t coming back).
If you have worked in any industry that has physical locations, you have probably at least heard of Americans with Disabilities Act (ADA) compliance. When most people think of ADA compliance, they think of things like wheelchair accessibility and other facilities requirements. It’s natural to include ADA considerations in your brick and mortar locations, but have you ever thought about ADA compliance when it comes to your website?
Content marketing or even marketing in general is a lot like telling a story. You need a relevant subject and interesting anecdotes to accent your points. But more often than not, people do not associate a website's content with telling a story.
Website projects can be BIG and the process can last what seems like a lifetime, but often that level of effort is needed to make sure the site is built correctly from the beginning. At Covenant, we are planners. We make lists. We think about what can go wrong and what we can do to correct. We also think about where we want to go and the best approach to get there. We rely on our process, but with each client, there is a unique plan and often a completely unique Drupal build.
Think about the question above for a minute or two. When you first interact with a customer in person, what is the first thing they hear? Is there a specific script or instructions for your staff? Do you rely only on the friendliness of the staff to welcome customers or have you also set up your store in a manner that is inviting?