First of all, let's face it. A website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of a website is turning these visitors into customers. In marketing terms, this is called conversion. A bad website will basically cause you to waste money on other marketing methods because you don't need more visitors if you can't turn them into customers. The better your website is, the more visitors are converted into your customers. It doesn't really matter whether you sell consumer products online, provide local services, or build houses.
Many people in the industry call themselves web designers but they really are just a bunch of geeks with some basic coding knowledge. Of course without much planning, they will pretty quickly create a website for you with lots of information, photos, contacts, but the question is, is that the way to turn your visitors into your customers? Is that what you need? The answer is simple: No! What you have to do is look for someone serious about web design. Well, that's where we come in. This is how we make websites, by following this 7-phase web design process.
Phase 1: Analysis. The first step is always about information gathering, identifying things like the website purpose, goals, and target audience.
Phase 2: Planning. A plan includes a definition of the site map, structure, and technologies that we're about to use.
Phase 3: Design. Not only do we focus on wireframe models and the visual style in this stage, but also on the usability of the user interface for the best possible user experience.
Phase 4: Content. A very important part of the process is choosing the right text, photos, or videos, all optimized not only for your visitors but also for search engines.
Phase 5: Development. Here we actually create the website using the hypertext markup language and cascading style sheets with some help from databases and other technologies as well. If needed, our websites can be made accessible to mobile devices too.
Phase 6: Testing. We test all the technical features like code and scripts, compatibility with major browsers, but we also ask ourselves if the website really fulfills its purpose.
Phase 7: Deployment. After we launch the site, our job is definitely not done yet. We always monitor what's happening after the start, enabling us to fix any possible deficiencies and if you want, we can also manage the future maintenance and updates for you.