An odd mixture of developer notes, project writings, and general observations
According to the American Heritage Dictionary and the Collins English Dictionary, courtesy of The Free Dictionary, there are several definitions for the word objective. Here are a couple summarized definitions.
Our most recent project, a fantastic new website for Care by April out of Ankeny, Iowa, is a website with a lot of character. One reason for that is Care by April is a non-medical home care company that serves Des Moines and its suburbs like Altoona, Ames, and Beaverdale. Care by April specializes in helping folks with all sorts of services including personal care, companionship, transportation, and respite/overnight care. The caregivers will also assist in basic home cleanup. Care by April serves people of all ages who need some help with their own special routine. I would say that the caregivers at Care by April are like super family members who are specially trained in tender loving care. They are pros.
The final two chapters of The Principles of Beautiful Web Design offer less how-to and more tips and tools.  If the words serif, sans-serif, and Verdana are new, then I highly recommend reading chapter four through.  If PNG, royalty-free, and GIF transparency do not ring a bell, read through chapter five.
Textures separate the men from the boys.  The sheep from the goats.  The beautiful from the passable.  Chapter Three of The Principles of Beautiful Web Design.
Choosing colors has always been the elusive art of design for me personally.  Picking a layout is not a big problem, choosing which colors go on which elements is pretty easy, but getting the exact right colors themselves is nigh impossible.  I know what looks good, but I have never been able to get my color combinations to fit that bill.  The notes below are some I return to time and again now whenever I need to pick colors.
Many months ago, my wife accidentally purchased the book, The Principles of Beautiful Web Design.  It has been on my "to read" list ever since then, but when I sat down to read it, we could not find the PDF!  I finally emailed Sitepoint (the publishers) and asked if they could resend me the link to download it - and they were so gracious as to send me the second edition of the book for free!  Now I'm making my way through and taking a few notes for reference.  Here is my "Cliff's Notes" version from Chapter 1.
Search engine optimization (SEO) seems to be the black magic of website design today.  No one talks about it in any depth, and the few that do claim to be experts, all have pretty disjointed opinions on how to brew the right concoction that makes Google happy.  Doing a quick search for "SEO" or "Drupal SEO" on Google will provide a myriad of results and people asking for your money to make your site more visible on search engines, but is the magic formula really that difficult?