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Since the early days of brick and mortar shops, psychologists and marketers have worked together to undergo extensive research into figuring out what makes us want (or need) to make a purchase. What are the triggers that  influence us to purchase one product over another and what sways our decision making process? After all, by understanding what goes into a purchasing decision, it becomes simpler to manipulate your advertising or messaging to gain better results in the future.

Since the early days of brick and mortar shops, psychologists and marketers have worked together to undergo extensive research into figuring out what makes us want (or need) to make a purchase. What are the triggers that  influence us to purchase one product over another and what sways our decision making process? After all, by understanding what goes into a purchasing decision, it becomes simpler to manipulate your advertising or messaging to gain better results in the future.

This is part two of the series of common print on demand (POD) store mistakes you should avoid at all cost. In the first blog we discuss the first 4 mistakes to avoid; avoid too many varieties in product colors, check your print provider options before selling internationally, make sure you have a credit card or money set aside before you start, and check if your written phrases are trademarked first and avoid copyrights. Print on demand is not easy money and it can take hours to create your website, your designs, your mockups, and run ads.

Print on demand is becoming one of the most profitable ecommerce business models right now! With low startup costs, high returns, and low production time, it is one of the most ideal business concepts to try out. If you have an existing store, it is very simple to start selling additional products like merchandise by integrating 3rd party print providers like Printify or Printful. However before you get started, it is important to learn some of the biggest mistakes to avoid to make sure your print on demand (POD) store is successful!