Web Design

What is Card Sorting?

First of all, let's face it. A website is the core of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. The main purpose of a website is turning these visitors into customers. In marketing terms, this is called conversion. A bad website will basically cause you to waste money on other marketing methods because you don't need more visitors if you can't turn them into customers. The better your website is, the more visitors are converted into your customers.

How To Write a Professional Email Signature

Using an email signature is a great way to show professionalism in your correspondences and to also leave your recipients with the best ways to contact you. Email signatures are placed at the bottom of each mail and typically contain basic contact information about the sender such as their name, position, email address, and phone number. However, instead of showing simple lines of text,  there is much more you can do to make your email signature stand out and to convey your professionalism to your recipients. 

10 Psychological Insights to Increase Online Sales Pt. 2

Since the early days of brick and mortar shops, psychologists and marketers have worked together to undergo extensive research into figuring out what makes us want (or need) to make a purchase. What are the triggers that  influence us to purchase one product over another and what sways our decision making process? After all, by understanding what goes into a purchasing decision, it becomes simpler to manipulate your advertising or messaging to gain better results in the future.

10 Psychological Insights to Increase Online Sales Pt. 1

Since the early days of brick and mortar shops, psychologists and marketers have worked together to undergo extensive research into figuring out what makes us want (or need) to make a purchase. What are the triggers that  influence us to purchase one product over another and what sways our decision making process? After all, by understanding what goes into a purchasing decision, it becomes simpler to manipulate your advertising or messaging to gain better results in the future.

4 Web Design Trends In 2021

Every year there are new and exciting trends in the world of web design. Being able to stay in step with these trends can be challenging but will help you get the most out of your design projects. Whether you’re designing a site for your own personal use or for a client, knowing the current trends will help you build a better, more modern design. Here are some recent trends that can help your site stay up to date: