In the ever-changing world of the web, it is important to stay on top of the latest trends in digital. Changes to algorithms can create inefficiencies or shortcomings within a website. One important thing you can do is to ensure your website is mobile responsive. Internet usage on mobile devices has been steadily increasing over the last decade, with mobile overtaking desktop usage in market share in 2016. With more and more people browsing the web on their mobile devices, it has become more important than ever to ensure your website is easily accessible on these devices.
Here are 3 reasons to consider making your website mobile-responsive:
- It helps build your brand’s image: If a prospective customer visits a site on their mobile device and it is not responsively designed, studies show that visitor is unlikely to return. People enjoy a seamless web-browsing experience. A website that is mobile-friendly will not only generate more traffic and time spent on the website, but a good browsing experience can also encourage users to share the website with other potential customers.
- Reach a wider audience: Most of today’s web traffic is generated by users on mobile devices. A mobile-friendly website will generate more clicks and pageviews, reaching a much wider audience as opposed to websites that are only optimized for desktop browsing.
- Google prioritizes mobile-friendly sites in search results: Since 2018, Google has utilized mobile page load speed as one of its metrics in determining website rankings in search results. Websites optimized for mobile have faster load times and will be ranked higher by search engines. With a mobile-friendly site, websites will appear higher in rankings, potentially leading to more customers.
With more people using mobile devices to browse the web, one of the easiest and most important things for websites to do is make content more accessible. A mobile-responsive site makes sure content can be consumed from any device. Need help optimizing your website for mobile? See what Covenant Design can do for you!