Expertise

Can you unlearn your expertise?

When someone asks our team to look at a website, there is almost always a disclaimer.  Usually, a “don’t be too harsh” or “don’t spend too much time, just give me some quick thoughts.”  For the most part, we assume this means they do not want detailed review of their site - just some top line things noticed, without an explanation.  While this seems simple, it is something that our team is constantly trying to get better at doing.