Search engines are amazing tools. Within seconds, anything you can think of can be at your fingertips with the click of a button. Whether you want to watch a video about car repair, learn a new recipe, or view your company's ranking in the results, Google and other search engines will always have what you're looking for.
Ensuring your company’s site is properly utilizing Search Engine Optimization is key in running a successful business in today’s age. More often than not, people searching for your company will be using search engines, making the need for a properly optimized website critical. Here are a few key reasons why SEO is so important:
Page Visibility: One of, if not the most important function of SEO, is keeping your website high in the search rankings and visible for all to see. The more visible and easily accessible your website is, the more likely you are to have more visitors. This increase in visitors can lead to more customers and a more successful business. If your site does not utilize SEO, you may not even show up on the first page of results and lose out on potential customers.
Authority: Authority is relatively new in SEO, but it essentially means that you have a trustworthy, high quality, relevant website for the particular search the user is conducting. The greater authority your site has, the higher the ranking your site will have in the results. Authority helps filter out the clickbait sites and leaves you with valuable sites that should have what you are looking for. Ensure your site has strong authority to utilize SEO to its full potential.
Web Traffic: Web traffic tends to go hand in hand with page visibility. As utilizing SEO will lead to a more visible page, this heightened visibility will lead to an increase in web traffic to your site. Of the sites listed on the first page of search results, nearly 33% of clicks go to the first ranked site and 75% of clicks go to those listed in the top 5. When your site begins to appear higher in the rankings, an increase in web traffic will not be far behind.
Helps Create a better User Experience: Another benefit of utilizing SEO is taking the time to work on your site to make it better. In order to make sure your site is optimized, you must ensure your site is responsive and has a quick page load speed. Factors like image file sizes, animations, and caching can affect page load times. Improving your site’s response times will lead to a much better page browsing experience for the visitors of your site.
If you Google your company, and your website is not one of the top results, it means your website is not utilizing SEO to its full extent. If more business or increased traffic to your site is what you desire, ensuring your website is using SEO correctly is key.