Transcript

Hi. This is Joshua Stewardson of Covenant Web Design. And I want to explain today how to create a Facebook ad and what is so powerful about these ads as opposed to other forms of online advertising.

The majority of businesses today are designed to do one thing, make as much money as humanly possible.  This is not a horrible goal in and of itself, but is making tons of money a goal worthy of dedicating your life to?  What if you could change the world?  And when I say "change the world", I am not talking about creating the next Facebook, Google, or Microsoft--though they have all changed the world in some small way.  I am talking about creating a better world by addressing issues like world hunger, poverty, disease, homelessness, etc.  What if your business could be the solution?

The book "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber runs through some of the most common mistakes and myths of small business owners.  It is definitely a helpful book if you are thinking about starting or already have started a small business.  The myth that the title of the book refers to is that most people think that it is entrepreneurs who are the ones that start small businesses.  The reality is that 70% of people who start small businesses are technicians (people who enjoy the work), usually because they are tired of being managed by other people who won’t let them just work, 20% are managers, and only 10% are entrepreneurs.  The book explores the main pitfalls that small business owners fall into.

I recently read "Drive: The Surprising Truth About What Motivates Us" by Daniel Pink.  The book explores some of the most overlooked studies in behavioral and economic science and draws some dramatic conclusions about the core forces that motivate us.  I won't steal all of Dan's thunder here, but the basic idea that is presented in the book is that there are three core things that motivate people: autonomy, mastery, and purpose.  The book goes further to explore how different types of extrinsic incentives (money, bonuses, status, etc.) can often destroy peoples' intrinsic motivation to do a task.  This conclusion is a slap to the face of decades of economic and behavioral theory that believes that if you give people a reward doing something or a punishment for not doing something you can control their behavior as you wish.