Here at Covenant Web Design we have recently launched a new Website for Radiant Complexions Dermatology.

Radiant Complexions is a company that has several dermatology clinics in two states. They have multiple professional medical dermatology clinics near Des Moines, Iowa and near Phoenix, Arizona. Not only does Radiant Complexions provide medical services for standard dermatological conditions, they also provide a wide array of cosmetic services as well. One of the unique things about Radiant Complexions is that they have their own line of skincare products. What a neat business combination - medical, cosmetic, as well as a professional products line!

When we started the Radiant Complexions website project, one of the initial goals was to build and design a new website that could accommodate all the different areas of expertise that Radiant Complexions as a company has to offer. Also, we saw a great opportunity to improve the Radiant Complexions online store and aimed to help make ecommerce on the site much more flexible and smooth.

Services:  Take a Look

One of the major elements that help tie together the medical and cosmetic dermatological services is the Services page on the Radiant Complexions Dermatology website. Here we chose to list the standard routine dermatology treatments at the top of the page. The cosmetic services section at the bottom of the page is special because it is an interactive accordion list. Also, this section on the website has procedure videos for many of the cosmetic services in addition to a text description. Way cool!

Store: Come For a Spin

Because Radiant Complexions has a unique line of dermatology products, we needed a unique store that could support ecommerce of their merchandise. The old Radiant Complexions online store was out of date and not very user friendly as visitors had to navigate to a different website to view and order products. Consolidating the store products and making the products easy to find was at the forefront of our minds when we worked to build the store pages of the website. The main page of the Radiant Complexions store has three rotating carousels of products for each of the three major types of products: cleaners and acne care, creams and lotions, and serums. By clicking on the “view all” buttons on the store, users can easily see the full list of products in that category. Furthermore, we have implemented a more specific search option for specific “shop by” taxonomy terms for narrow product searches.

Secret: The Internal Unmasked 

Now, you might look at the Radiant Complexions website and notice neat elements that we have incorporated onto the website like live chat, mailing list integration, a custom locations page, and a flashy rotating banner on the home page. But you would never know that there are secret labyrinths hidden deep within! The Radiant Complexions website is extra special because there is a whole bunch of things that we have built for internal work flow. For example, the site handles secure bill payment online so patients can take care of that from their own home and save a stamp. Also, we have integrated a custom internal order system to keep track of product stock for the clinics.

These hidden elements are some of my favorite things about the new Radiant Complexions website. This is a great example of how websites are not limited to establishing web presence so that customers can find you. Websites can also be about improving internal functionality. Your website should help make the workflow of your business more efficient and streamlined. Radiant Complexions has taken advantage of both as we have worked together to build the face as well as the internal functionality of the website.